01.02.2010
Block A, ground floor
In the Women’s Shoe Department, more than 50 different brands are displayed on a sales area of 1,000 m2. In addition to footwear, the Shoe World provides handbags, belts, leather gloves, umbrellas, and hosiery.
We value your time - therefore we have divided the brands in four well-distinguished lifestyle areas - this way you'll know where to head as soon as you enter the Shoe Department.
The first sunny, ripe orange coloured thematic area bears the designation "Fashionable luxury" – it focuses on the Baldinini trademark designed for women who above all value luxury and quality.
The second area - “Bold trendiness" - is dominated by accessories which primarily feature the Guess trademark - the bright lilac colour characterises bold, self-confident and trendy choices.
The third area carrying the slogan "Comfortable freedom" is centred around the Ecco trademark and features natural aquamarine tones.
The area “Functional classics�? is designed above all for distinguished and determined women who love classical features; the central tone is calm and mild green – the area is characterised by the Peter Kaiser trademark.